Podcasts have become one of the fastest-growing ways to share ideas, tell stories and reach new audiences. But great podcasts aren’t just about good microphones or editing software—they begin with a message worth sharing.
That’s one of the key lessons from “The Podcaster’s Playbook: Mastering Your Message for Maximum Impact,” presented by communicator and podcast coach Kirk Nugent during the 2025 Society of Adventist Communicators (SAC) Convention. Now available through the Adventist Learning Community, the presentation offers practical guidance for anyone who wants to communicate with greater purpose, whether through podcasts, videos, sermons, social media or public speaking.
Nugent encourages communicators to focus on serving their audience rather than simply creating content. A clear message, authentic voice and consistent storytelling can help build trust and create lasting connections. Those same principles apply whether you’re recording a podcast, leading a Bible study or managing your church’s social media.
The Adventist Learning Community makes this session—and many others from the 2025 SAC Convention—available online, giving church communicators, pastors, educators and volunteers free access to practical training that can strengthen their ministry.
The value of SAC extends beyond the presentations themselves.
“Communications isn’t just another department in the church. It’s also ministry,”
Nugent reminded attendees during the convention.
“If we can frame all of the skills and talents that are being entrusted to God’s people…for His purpose and for His glory, we can be more inclusive of what it means to utilize those skills for ministry.”
If you’re looking to grow as a communicator, this presentation is an excellent place to begin. And if you’d like to experience even more learning, collaboration and encouragement, registration is now open for the 2026 Society of Adventist Communicators Convention, Oct. 15–17 in Orlando, Florida. We hope to see many communicators from across the Mid-America Union there.
