Stone Ridge School is supported by two constituent churches: Duluth Church in Duluth, Minnesota, and Superior Church in Superior, Wisconsin.
Recently, Stone Ridge helped the constituent church in Wisconsin as Pastor Myoung Kwon (Pastor MK) launched his first internet event. Over the last school year, the communication department has produced monthly “Stone Ridge Minutes” to update their constituent churches about what’s happening at the school. The department includes adults and students in the production of these videos. Because of the success of these videos, Pastor MK requested help from Stone Ridge’s communication department in filming and producing the one-minute spots he wrote for internet viewing.
“We had to do some research, and there was some trial and error involved in the practice sessions,” says Rudy Carlson, principal and head teacher at Stone Ridge, “but eventually we figured out how to shoot vertical video in a visually pleasing manner.”
Market research shows that smart phone users are more likely to view a video all the way to the end if they don’t have to rotate their phone to the horizontal position when they’re watching. Pastor MK wanted to be in line with the emerging research.
Myoung’s first posting reached 5,000 views in its first night! To date, 10 videos have been produced and there are currently four more in post-production. These videos will be released weekly.
“I’m just so thankful that we are getting positive responses!” Pastor MK says.
Carlson added, “At Stone Ridge, it is our joy to provide a solid education, and help the gospel to reach a postmodern world.”
Watch the videos at facebook.com/superiorsdachurch.
Collene Rognlie-Klick is communication director for Stone Ridge Elementary School.