Every church has a story to tell. Whether through writing, photography, video, graphic design or social media, communication plays a vital role in sharing the gospel and connecting people with Christ.
Registration is now open for the 2026 Society of Adventist Communicators (SAC) Convention, taking place Oct. 15–17 in Orlando, Florida. The annual event
brings together communication directors, pastors, educators, writers, photographers, videographers, designers and media professionals for three days of learning, networking and spiritual encouragement.
For many Mid-America attendees, the value of SAC extends well beyond the presentations.
“The best part about SAC is actually what happens after SAC,” said Saul Dominguez, communication director for the Kansas-Nebraska Conference. “It’s all those connections and all the things you’ve been hearing and learning—you get to go back and start doing them.”
Jodi Dossenko, communication director for the Dakota Conference, shared a similar experience:
“We’re not just colleagues; we’re friends. We laugh, we pray, we support each other.”
Even if you can’t attend this year’s convention, you can still experience many of the sessions through the Adventist Learning Community. The 2025 presentation library includes practical training on storytelling, branding, artificial intelligence and social media ministry.
One featured session, “From Clicks to Connection: Making Social Media Work for Good,” by Patricia Maxwell, explores how rhythm, repetition and memorable language patterns can make messages more engaging and impactful. Drawing from marketing, psychology and Scripture, Maxwell demonstrates how carefully chosen words can strengthen faith, build connection and improve message recall.
Whether you manage your church’s Facebook page, write a newsletter, preach sermons or create videos, SAC offers practical tools to help you communicate with greater purpose and effectiveness.
Learn more about the 2026 convention by visiting the SAC registration website, and start exploring previous presentations through the Adventist Learning Community today.
